HT City Crystals
Crystals are the biggest and the most prestigious food awards of Delhi and judge the best places to eat and party as chosen by the people of the city.
The awards are decided by the people of Delhi – the true critics that make or break a restaurant. Millions of people participate in this annual event that has become the last word when it comes to eating out in the city.
The process begins when the nominated restaurants are announced by HT City, and over the course of the 5 following weeks people are given a chance to vote through a wide variety of media channels – SMS, online and Facebook. Every week, detailed reviews of the nominees in HT City, expert and non-expert reviews on the website and celebrity reviews on radio help voters make their decisions. The event is supported by an aggressive promotional print, online and radio campaign in concert with on-ground elements across all nominated restaurants.
The entire whirlwind of eating and voting ends on a high note at the HT City Crystals awards night where Delhi’s best places to eat and drink are felicitated by some of Delhi’s best known personalities. The HT City Crystals awards night is an evening Delhi eagerly looks forward to every year, and this year is no different. It promises to be a deliciously entertaining event as the people of Delhi pronounce their verdict.
The HT City Crystals Awards 2011 will take place on 16th October