A pathbreaking event for media marketing team
There is no denying the fact that HT Media Limited has set several commendable precedents which created a furore in the media industry. Print Works has remarkably maintained this tradition as ours is the first Indian media company to have organized this expo, much to the chagrin of other media houses. Held for five days in April end-May, it fetched huge ad revenues to the company. The novel concept, undoubtedly, set our company in the league of top notch organisations which are always in the lookout of avenues to widen their clientele.
The whole project was handled collectively with a vengeance. Though conceptualised by boost media international, it gave new dimension to the client-tapping-mediums of print media.
Everything was well-organized and methodical in a way that clients were segregated into fourteen categories like men’s mainstream, motoring, sporting, education, technology, travel et al. As small and medium enterprises were focused primarily, advertisement rates were, categorically, given a special focus and irresistible packages were offered to woo them. Having brought them on board, next endeavour, undoubtedly, is to forge a long term association of these potential advertisers with HT Media Limited.
It was one stop shop for space selling in any of the publications in HT. Moreover, it took place barely a few months after the media marketing departments of Hindustan Times, Hindustan and Mint were integrated. It won’t be wrong to say that Print Works reaped the harvest, seeds of which were sown during this integration.