HT Media has launched a coffee table book on print advertising titled "The Magic of Print". The hardbound volume features contributions from prominent Indian advertising experts like R Balki, Piyush Pandey and Alyque Padamsee. The book comes complete with a treasure trove of outstanding print advertisements of the last few decades from around the world as well as tips on how to create great print ads.
The content has been put together by Rajan Bhalla, Head Corporate Marketing & Magazines, HT Media and John Thangaraj, Vice President, Planning at LOWE Lintas.
Commenting on the launch Rajiv Verma, CEO, HT Media Ltd, “At a time when advertising is becoming increasingly complex with buzzwords like interactive marketing, virals and 360 degree gaining traction "The Magic of Print" comes as a proof undeniable of the incredible power of good old print advertising. In collecting some of the best in class print advertising which has graced the pages of newspapers over the past decades we hope to demonstrate the continuing vivacity and relevance of this medium.
"The Magic of Print" was unveiled at an exclusive event in Mumbai on the 14th of September at the Taj Lands End, amidst an elite gathering comprising corporate and agency CEOs, MDs and CMOs. A panel with Alyque Padamsee (theatre personality and ad film maker), Vikram Sakhuja (CEO, Maxus Global), Shashi Sinha (CEO, Lodestar) and Josy Paul (Chairman and National Creative Director, BBDO-India) was organized to discuss the inimitable role of print advertising in creating brands.
The evening concluded with a presentation of the Experts’ Choice Awards given to three exemplary advertisements as chosen by R Balki, Piyush Pandey and Alyque Padamsee. Benneton’s UNhate Campaign, Nike and The Cancer Patients Aid Association (CPAA)’s anti-smoking campaign emerged as the winners.
The Magic of Print has been praised by viewers as truly a collector's piece that is sure to serve as an industry reference for years to come.