Jaano English

Jaano English
Jaano English

In keeping with our brand proposition of "Tarakki" we launched “Hindustan Jaano English” in partnership with BBC in the month of May in 2010. The insight was that a significant number of jobs in the new economy were reserved for those with a working knowledge of English.

This initiative was the first of its kind and was extremely well accepted by readers and our trade partners. Initially conceived as a nine part series we had to extend it into a regular supplement due to reader demand. It also won a Media Innovation Award sponsored by Afaqs (A leading trade publication).  Currently it is a weekly supplement (Every Friday), priced at Re.1 and has a circulation of around 4.8 L copies.

Our dedicated editorial team ensures that we have high quality content, every week. Our goal is to  transform "Jaano English" into a movement that ushers in economic and social progress by making the knowledge of English available and affordable to all in the Hindi Belt.

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