Why Print

Innovations

Publications

Case Studies

If you're reading this,we have your attention.

For roughly eight seconds. Then an alert. Then a thumb flick. Then you forget.
Print changes the physics of the encounter. Weight. Texture. Ritual. Single-task focus. Those sensory differences map to outcomes you can plan around.

Formats that earn attention

Where High-Impact Formats leave every other medium behind

Exclusive audiences. Undivided attention. Measurable follow-through. Not every format earns all three.

Fact 01 / Reach

86L+

Clean Exclusive Readers Delhi Alone

8.6 lakh exclusive print readers not duplicated across other newspapers — incremental audience, every impression.

89% exclusive readership in Bihar/Jharkhand
Mint: 72% solus readers
12L exclusive in Mega Metros

Fact 02 / Reach

2×

Longer Attention in High-Consideration Categories

Print holds consumers in the message 2X longer than digital. No pop-ups, no autoplay, no tabs. Linear, tactile, immersive.

42 min average per HT edition
Deeper cognitive processing
Stronger memory encoding

Fact 03 / Reach

95%

Take Action After Seeing a Print Ad

Print isn't just top-of-funnel. It powers the entire conversion journey with measurable digital follow-through.

67% visit brand website
43% scan QR code
40% visit store/showroom

The Formats

27+ Formats. Engineered for attention.

Formats That Transform Through Stimuli Like Light, Heat, Water, Touch

Photochromic Ink
Hydrochromic Ink
Thermochromic Ink
Scratch Ink
Fluorescent Ink
UV Printing

Photochromic Ink

Light Reveals

Ink that changes colour under sunlight or UV, revealing hidden messages only when readers step outdoors.

Timeline: Approx 3 Weeks
Cost Band: Premium

Hydrochromic Ink

Water Activates

Ink invisible until water is applied. Readers pour, spray, or dip to reveal hidden content — turning passive reading into active discovery.

Timeline: Approx 3 Weeks
Cost Band: Premium

Thermochromic Ink

Heat Transforms

Temperature-sensitive ink that changes colour with body heat or friction, revealing hidden messages on touch.

Timeline: Approx 3 Weeks
Cost Band: Premium

Scratch Ink

Scratch to Unlock

A scratch panel hides codes, offers, or surprises with a payoff. It turns attention into participation, and participation into measurable action.

Timeline: Approx 2 Weeks
Cost Band: Premium

Fluorescent Ink

Glow Effect

Fluorescent ink glows under UV or blacklight, creating a dual-layer message visible only under specific conditions.

Timeline: 4–5 Weeks
Cost Band: Standard

UV Printing

Spot UV Finish

Raised, glossy UV coating on specific areas creates a tactile contrast that readers can feel — adding a premium dimension.

Timeline: Approx 3 Weeks
Cost Band: Standard

Formats That Invite Reader Action, Touch, or Response

Mirror Sheet
AR-Enabled Print
Panaromic Poster
Pop-up Inserts

Mirror Sheet

Look closer. It's you.

Placing a mirror in the newspaper creates a powerful self-reflection moment, instantly grabbing reader attention. It personalizes the message, making the reader emotionally connect with the content.

Timeline: Approx 2 Weeks
Cost Band: Standard

AR-Enabled Print

Print Comes Alive

Point your phone at the page and watch 3D content, videos, or animations emerge from the printed surface.

Timeline: Approx 2 Weeks
Cost Band: Premium+

Panaromic Poster

Front Page Reimagined

A spread opens into a wide poster canvas inside the paper. Tear out, pin up, live with it, turn media space into a keepsake.

Timeline: Approx 1 Weeks
Cost Band: Premium

Pop-up Inserts

3D Surprise

A folded insert that springs into a 3D shape when the page is opened, creating an unmissable physical moment.

Timeline: 4–5 Weeks
Cost Band: Premium+

Formats That Change the Physical Shape of the Newspaper

French Window
Butterfly Fold
Perforated French Window
Plow Fold
Glued Plow Fold

PerfoFrench Window

Tear Here for the Plot Twist

Two flaps open like windows to reveal the hero creative inside. That simple action mirrors entering a store, home, or experience, making the brand feel like a walk-in experience

Timeline: Approx 2 Weeks
Cost Band: Premium

Butterfly Fold

Watch the Brand Take Flight.

Side wings open into a continuous panoramic canvas. Ideal for range showcases, timelines, ecosystems, and big visual storytelling that needs room to breathe

Timeline: 1 Day
Cost Band: Premium

Perforated French Window

Tear Here for the Plot Twist

A sealed window must be torn open to access the core message. The reveal feels earned, adding tension, exclusivity, and a satisfying unlock moment.

Timeline: Approx 2 Weeks
Cost Band: Premium+

Plow Fold

Long-Form, the Luxurious Way.

An extended multi page unit with a panoramic centre reveal. Built for full funnel storytelling, comparisons, infographics, and product ecosystems without compromise.

Timeline: Approx 1 Weeks
Cost Band: Premium

Glued Plow Fold

Unseal the Reveal.

Light glue holds the unit shut until the reader pulls it open. The unsealing adds anticipation, like opening a limited drop, perfect for premium announcements.

Timeline: Approx 1 Weeks
Cost Band: Premium

Formats That Use Unique Materials for Tactile Impact

Butter Paper Overlay
Metallic Finish
Raised Foiling
Background colour takeover

Butter Paper Overlay

Lift the Veil.

A translucent butter paper layer carries the tease, softening what lies beneath. Lift it and the full creative lands with intent, like opening a cover, not just turning a page.

Timeline: Approx 8 Weeks
Cost Band: Premium+

Metallic Finish

Shine & Shimmer

Metallic foil or ink that catches light and creates a premium, reflective sheen on the printed page.

Timeline: Approx 2 Weeks
Cost Band: Premium

Raised Foiling

Luxe You Can Feel

Raised metallic foil catches light & the fingertips, cueing craftsmanship instantly. A quiet premium signal that makes the page feel like a product.

Timeline: 2–3 Weeks
Cost Band: Premium+

Background colour takeover

One Colour. Full Possession

A full bleed brand colour owns the page instantly. Even minimal layouts gain power, driving highattribution and high visibility in one clean move.

Timeline: Approx 1 Weeks
Cost Band: Premium

Formats That Bridge Print and Digital Ecosystems

Motion Flipbook
Brand Storytelling in Motion
Voice Activated
Logo Cursor

Motion Flipbook (Digital Native Innovations)

To scroll or not to scroll, except here, the page answers before you decide.

Frame-by-frame animation inside editorial real estate means the brand message unfolds sequentially, controlling exactly what the audience sees and when. No skip button, no banner blindness, just a story with a beginning, middle, and a brand that earns its place in both.

Brand Storytelling in Motion (Digital Native Innovations)

All the world's a feed, and most brands are merely posting.

Motion layered onto editorial context triggers longer session times and higher message retention, because the brain processes moving visuals 60,000 times faster than static ones. The audience can't tell where the content ends and the brand begins. That ambiguity is the strategy.

Voice Activated (Digital Native Innovations)

Every scroll is a soliloquy, the reader talking to themselves, choosing to stay.

Scroll-triggered brand beats activate only when the reader is already deep in the page, making them the highest-intent touchpoints in the entire session. Not served to someone passing by. Served to someone who stayed.

Logo Cursor (Digital Native Innovations)

Brevity is the soul of wit, and nothing is briefer than a cursor.

Unlike a banner with a fixed slot and a shrinking attention window, the branded cursor occupies the full canvas for the entire session duration, generating continuous, non-intrusive brand exposure with zero additional media spend. The audience moves. The brand moves with them. Every single time.

Six moments when the medium has to carry more weight

Making a Statement That Cannot Be Ignored

Brand launches, IPOs, NFOs. Format choice is the first signal of intent.

Penetrating a New Market

New geographies, fintech challengers. Print establishes presence where digital cannot.

Standing Out When Screens Are Saturated

Diwali. IPL. Budget season. A sensory format breaks noise and owns the room.

Fostering Deep Brand Connection

Touch, interact, participate. Emotional memory that passive impressions cannot replicate.

Creating Memorable Personalised Experiences

Personalised editions. Hyper-local contexts. A media buy turned individual brand moment.

When Your Brand Needs to Be Believed

Reach gets you seen. Trust gets you chosen. The medium is the credibility signal.

Don't Take Our Word For It

Perspectives from our client partners

Jigar Rathod

Manager, Digital Media & Activation

Transforming the newspaper into a peel-and-stick jersey poster was a masterstroke. It turned a fleeting moment of reading into a lasting piece of fan memorabilia.

“

Ranabir Bose

Head of Marketing · Aditya Birla Sun Life AMC

The mirror on the front page forced a pause. Readers literally saw themselves as part of India's growth story — it shifted the narrative from communication to participation.

“

Abhishek Poddar

Founder-Trustee · Museum of Art & Photography

Transforming the newspaper into a peel-and-stick jersey poster was a masterstroke. It turned a fleeting moment of reading into a lasting piece of fan memorabilia.

“

Ruchita Sharma

Media Manager - Marketing, Xiaomi

The REDMI Note 15 Pro Series launched with a four-page hydrochromic ink jacket in Hindustan Times Gurugram. The price, the key number in any phone launch, was printed invisible. Readers had to pour water on the jacket to reveal it. A phone built for real conditions, advertised through a format that demanded you test that claim yourself before you even got to page one.

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Innovation without scale is theatre