Brace Yourself For India’s Biggest Music And Food Festival - HT City Unwind 2024
After two electrifying chapters, HT City Unwind is back. Bigger and better! A two-day extravaganza that will bring together great food, high spirits, and powerful performances from a stellar line up of artists like Amit Trivedi, Guru Randhawa and many more.
Partner with us
Reach 40 Million+ Audience With the Magic of Music and Food.
Boost Your Brand Awareness Through Engaging Experiences!
A power-packed event comprising high-octane gigs from 30+ musical sensations, paired with a sumptuous spread of delectable culinary delights from popular restaurants and multiple F&B brands, HT City Unwind is a celebration.
Mark your calendar!
30th Nov - 1st Dec, 2024
JLN Stadium, New Delhi
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How HT City Unwind Can Help Businesses Boost Brand Awareness
HT City Unwind offers businesses a unique opportunity to enhance brand awareness through experiential marketing. By connecting with a diverse audience in an immersive setting, companies can effectively integrate their brand strategy into the event experience, ensuring memorable interactions that leave a lasting impression.
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Enhanced Brand Visibility:
By participating in HT City Unwind, businesses can amplify their brand awareness among a highly engaged audience, reaching potential customers in a relaxed and social environment.
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Experiential Marketing Opportunities:
The event allows businesses to create immersive experiences through experiential marketing, enabling direct interactions with attendees and fostering strong emotional connections with the brand.
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Strategic Brand Positioning:
Companies can align their presence at HT City Unwind with a well-planned brand strategy, ensuring that their messaging resonates with the right target audience, boosting both recognition and customer loyalty.
Start Line-up from Previous HT City Unwind Editions
Guru Randhawa
Ritviz
Kailash Kher
Salman & Zaman
Rashmeet Kaur
MC Square
Kaka
Sagar Bhatia
Allen Ling with Dave Lopez
Paradox
Amrit Mann
Amit Trivedi
What's in it for your brand
From print coverage and ads, radio secondages, massive on-ground visibility with product integration to amplifying digital and social buzz, HT City Unwind is a high-visibility and highly promoted property for brands to make a connection with Millennials & Gen-Z audiences. This offers unparalleled opportunities for brand awareness, experiential marketing, and enhancing your brand strategy.
HIGH SALIENT BRANDING
Logo presence across marketing collaterals in Print, Digital, and Radio, Brand Logo presence in on-ground event collateral on both days, boosting brand awareness.
BRAND STALLS
Stall with kitchen for relevant brands, Product display, and engagement with the audience at other brands' stalls, providing excellent experiential marketing opportunities.
ON-STAGE INTEGRATION
Brand Integration in Emcee Script, Product Integration and Masterchef Workshops for relevant brands, Brand Mention in Emcee Script for Second Stage Brand AVs on Main Stage, enhancing your brand strategy through direct audience engagement.
Our Brand Partners
Vibin' with Unwind
Shots from the hottest moments, from delicious dishes to mesmerizing music, Unwind's image gallery has it all. So,"Say cheese!" and swipe right to see the most entertaining moments from the festival.
Unwind captured through the lens: A visual journey of food and music
Pictures that tell the story of gastronomical delights and foot-stomping moments. Swipe right to capture the electric pulse of HT City Unwind in pictures!
One of the 130+ food carts from partner F&B brands
Delectable kebabs from HT City Unwind's food stations
One of our partner brands from the drinks station
Masterchefs cooking up deliciousness
A candid moment with Tapsee Pannu
In the spotlight: Tapsee Pannu at HT City Unwind
Dessert carts from one of our partner F&B brands
Feast on! One from the many F&B partners
HT City Unwind on a plate!
When the Rain Gods poured!
Star performers rocking the stage
Power-packed performances at HT City Unwind
On-ground engaging carts and sessions
Groovy tunes and stomping feet at HT City Unwind
Frequently Asked Questions
Why attend the event?
HT City Unwind is a premier event offering unique opportunities for networking, entertainment, and brand exposure. Attendees can experience the latest trends in entertainment and culture while engaging with like-minded individuals and brands. The event focuses on Brand Awareness and incorporates Experiential Marketing strategies, allowing participants to immerse themselves in interactive and memorable experiences. It's a perfect platform to witness brand activations, live performances, and celebrity engagements, all while gaining insights into innovative Brand Strategies. Whether you're looking to expand your network, enhance your knowledge, or simply enjoy top-notch entertainment, HT City Unwind offers something for everyone. By attending, you'll stay ahead of industry trends and have a chance to be part of a highly engaging environment, which can help boost both personal and professional growth.
Who should attend the event?
HT City Unwind is ideal for individuals and brands looking to strengthen their Brand Strategy through immersive experiences. It is a must-attend event for marketing professionals, business leaders, influencers, and creatives who are keen to explore the potential of Experiential Marketing. Whether you're involved in entertainment, fashion, lifestyle, or even corporate sectors, the event offers unique opportunities to connect with key stakeholders. Additionally, businesses seeking to enhance their Brand Awareness will benefit from the high-profile audience that HT City Unwind attracts. It is perfect for those looking to engage with a broad demographic, ranging from young, dynamic individuals to seasoned professionals. The event also caters to those interested in innovative marketing techniques and brand-building experiences, making it a valuable experience for marketers, sponsors, and industry leaders alike.
Why sponsor the event?
Sponsoring HT City Unwind provides brands with an exceptional opportunity to boost Brand Awareness in a highly engaging setting. The event's focus on Experiential Marketing ensures that your brand will be part of memorable experiences that resonate with attendees. With a diverse audience ranging from entertainment enthusiasts to industry leaders, your brand can benefit from extensive visibility, both on-site and through event promotions. Aligning your brand with HT City Unwind allows for meaningful interactions with a target audience, contributing to the development of long-term brand loyalty. Moreover, the event’s unique blend of entertainment, culture, and engagement offers a perfect platform to execute innovative Brand Strategy initiatives. Sponsoring this event not only elevates your brand's status but also positions it at the forefront of industry trends, making it an invaluable investment in brand-building.
What are the main objectives of the event?
The primary objective of HT City Unwind is to provide an immersive platform that combines entertainment, culture, and Brand Awareness. It aims to connect brands with consumers through innovative Experiential Marketing techniques that foster deeper engagement. The event also seeks to offer attendees memorable experiences, including live performances, celebrity interactions, and brand activations. For sponsors and participants alike, it provides opportunities to showcase Brand Strategy initiatives in a highly visible, high-energy environment. Another goal is to create networking opportunities for professionals across different industries, fostering connections that could lead to future collaborations. Ultimately, HT City Unwind strives to set new standards for event-based marketing while ensuring that both attendees and sponsors leave with lasting impressions that enhance their personal or professional endeavours.
How will sponsoring this event increase my brand awareness?
Sponsoring HT City Unwind offers brands a powerful opportunity to amplify Brand Awareness through direct engagement with a diverse audience. The event uses Experiential Marketing techniques, ensuring that your brand is woven into memorable activities and interactions. This level of engagement helps create lasting impressions that go beyond traditional advertising methods. By having your brand associated with key elements of the event—such as performances, interactive experiences, and exclusive engagements—you can position your brand as a thought leader and innovator in your industry. Additionally, HT City Unwind's promotional efforts extend across various media channels, providing further exposure. Overall, sponsoring this event allows you to build authentic connections with your target audience, resulting in increased brand recall and loyalty.
What are the key marketing opportunities for sponsors at the event?
HT City Unwind offers sponsors a range of marketing opportunities designed to boost Brand Awareness and integrate Experiential Marketing into their Brand Strategy. As a sponsor, you can leverage high-visibility placements through branded installations, event stages, and experiential activations. These opportunities allow for direct engagement with attendees, creating memorable experiences associated with your brand. In addition to on-site activations, sponsors benefit from extensive promotional campaigns, including digital marketing, social media exposure, and event collaborations. The event also allows for customised brand experiences, such as hosting VIP sections or exclusive sessions, which further enhance brand interaction. These marketing opportunities ensure that your brand stands out in a competitive marketplace, fostering deeper connections with both existing and potential customers.
