The Ultimate Guide for Creating a Successful Event Marketing Strategy

Event marketing is a potent tool for businesses to connect with their audience and boost sales. In today’s competitive landscape, live experiences like trade shows and conferences are vital for brand awareness and lead generation. According to recent data, 69% of B2B marketers find in-person events useful, with 73% viewing them as the most effective […]<

A Guide to Mastering Marketing Automation in B2B Demand Generation Strategy

According to recent statistics, 87% of B2B marketers have identified demand generation as their primary focus. This means making people want to buy what they’re selling. To do this, they often use something called marketing automation, which is using technology to make marketing easier and better. Marketing automation has changed how businesses work. It can […]<

Elevating Your Influencer Marketing Game in 2024: Getting the Basics Right

Influencer marketing has become a powerful tool for businesses to reach their target audience and increase brand awareness. The global influencer marketing market size is estimated to be worth $22.2 billion by 2025, according to an eMarketer report. But with so many strategies and tactics out there, how do you know which ones will yield […]<