Online brand marketing strategies are the methods businesses use to create, promote, and manage their brand online. These strategies include various techniques to increase brand visibility, connect with target audiences, and drive customer loyalty and sales. With more people using the internet and social media, a strong online presence is crucial for businesses to remain […]

Brand development strategies are the cornerstone of building a strong and recognisable brand. These include things like deciding what your brand stands for, how it looks, and how it talks to customers. According to Forbes, implementing strong brand development strategies, such as creating a uniform message and promoting brand identity, can significantly impact revenue, potentially […]

Introduction Branding is not just a logo or a catchy slogan; it’s the soul of your business identity. It encompasses everything from your company’s values, mission, and unique selling proposition to the emotions it evokes in your customers. 77% of marketing leaders say branding is critical to growth. Essentially, branding is the promise you make […]

Introduction Marketing is changing rapidly, with the growing popularity of social media platforms like Facebook, Instagram, and TikTok, and the increasing use of search engines like Google, businesses are constantly looking for new ways to stand out. This article aims to help experienced Indian marketers by providing seven strategic steps to create a top-notch digital […]

Struggling to carve your niche in the crowded marketplace? Consider your brand positioning your company’s compass, guiding customers towards what makes you unique. In this blog, we’ll delve into the art of crafting a brand positioning statement that shines a light on your brand’s true north. What is Brand Positioning? Brand positioning is all about […]