A Guide to Mastering Marketing Automation in B2B Demand Generation Strategy

According to recent statistics, 87% of B2B marketers have identified demand generation as their primary focus. This means making people want to buy what they’re selling. To do this, they often use something called marketing automation, which is using technology to make marketing easier and better. Marketing automation has changed how businesses work. It can […]<

Elevating Your Influencer Marketing Game in 2024: Getting the Basics Right

Influencer marketing has become a powerful tool for businesses to reach their target audience and increase brand awareness. The global influencer marketing market size is estimated to be worth $22.2 billion by 2025, according to an eMarketer report. But with so many strategies and tactics out there, how do you know which ones will yield […]<

Top Marketing Strategies & Trends to Watch out for in 2024

In the ever-evolving landscape of marketing, staying ahead of the curve is paramount to maintaining a competitive edge. As we stride into 2024, the realm of marketing continues to witness seismic shifts driven by technological advancements, shifting consumer behaviors, and emerging market trends. For mid-senior professionals navigating this dynamic environment, understanding and harnessing the right […]<

4 Reasons to Advertise on Podcasts in 2022

In today’s crowded media environment, we know that standing out of the clutter is important to make a real, lasting brand connection with the target audiences. This blog will give you four reasons to advertise on podcasts to make your brand connection more meaningful. Recent reports suggest that millennials and Gen Z prefer digital mediums […]<

Beacon Marketing: Reshaping Customer Engagement the Sephora Way

(Source:  ZD Net) In the post-crisis world of the future, and beyond – efficiency will remain the key expectation from brands for any modern consumer. And, the rapid increase in smartphone use has pushed the efficacy demands of location-based marketing over the edge. That’s why, more than 7 years after its first introduction, beacon technology is […]<