Blockchain Evolution: 3 Key Benefits for Brands

How would you feel if you learned that the sensitive personal information you shared with your favourite ecommerce brand has been leaked? Unfortunately, nowadays data breaches because of third-party security vulnerabilities, situations like the one above has become a widespread problem in the digital environment. With consumer trust at the risk of crumbling, there’s hope […]<

Emotional Marketing: 4 Brands that Got it Right

Think back to the first time an advertisement made you cry. Or, the last advertisement that put you in a great mood for the rest of the day. If you can readily name some examples, then you’ve certainly experienced emotional marketing first-hand. Emotional marketing is a powerful technique separating successful brands from the average ones. […]<

Score High with Gamification in Your Marketing Campaigns

If you’ve young children, you’ll know this trick well: turning a mundane activity into a fun game is often the perfect way to get them to actively take part in it. A common example of this in use is when parents promise their kids a “reward” in exchange for homework completed on time. Gamification works. […]<

10 Advertising Quotes That Will Inspire Your Next Campaign

Let’s face it: The past year of remaining (almost) exclusively indoors has taken a heavy toll on all of us, albeit in different ways. But something we can collectively relate to is how helpful an occasional “dose of inspiration” has become to keeping ourselves motivated and getting our creative momentum going. That’s why we’ve curated […]<

Don’t Be a “Minimum” Marketer: Learn from these “Family Man” Viral Campaigns

By now, Srikant Tiwari has become a household name. The original series from Amazon Prime India The Family Man has quickly turned into one of the most hyped offerings of the OTT space in recent memory. Lauded by the Indian audience and critics alike, the show’s second season created a lot of buzz even after 18 […]<