Exploring media and marketing horizons

Integrated Marketing vs. Traditional Marketing

Integrated Marketing is a strategy that combines various promotional tools like advertising, public relations, direct marketing, and digital media to work together towards a common goal. The key is to maintain consistency and harmony across all communication channels, ensuring that the brand delivers a clear and seamless experience to consumers. By aligning these different elements, […]

9 min read

5 Strategies for Businesses to Ace Local Marketing by Combining Traditional Media with Tech

Local marketing holds immense significance for small and medium region-based businesses, enabling them to connect with their target audience effectively. It focuses on engaging with customers within specific areas, acknowledging their unique preferences and cultural diversity. In today’s digital era, local marketing has gained even more prominence as consumers turn to online platforms for local […]

9 min read

The Definitive Handbook for Product Marketing in 2024

Product marketing in 2024 is all about using new and exciting ways to sell products. It’s like telling a story that makes people interested in your product. In this section, we’ll learn how to use AI and machine learning to know what people want and how to tell their story more interestingly. What is Product […]

8 min read

The Best Retail Marketing Strategies for 2024

Retail marketing is vital for any Indian retail business to stay competitive. As we enter 2024, the retail industry in India is evolving rapidly, driven by changing consumer habits, technology, and market dynamics. In this article, we’ll discuss the top retail marketing strategies for 2024. From embracing omnichannel experiences to using data-driven insights and personalisation, […]

7 min read

“With the evolution of social commerce, consumers now expect each content channel to stand within its own right,” says Dipali Patwa of Fabindia

The fashion label understands the relevance of localized micro-talent to build the connection between the brand and the audience, therefore collaborating with local influencers to communicate its messages to the people. For leading fashion label Fabindia, marketing communication has always been about telling the story of the brand. While community marketing is at its heart, […]

5 min read

Revving up to Recovery: Festive Season Accelerating Auto Industry Forward

It’s difficult to name a single industry in India that hasn’t suffered greatly because of the COVID-19 crisis. To contain the spread of the virus, the government imposed has been imposing partial/full public lockdowns since last year. But those measures have had a devastating side effect: the country’s economy faced a downward spiral, thought it […]

4 min read

The 5G Wave That’s All Set to Take the Finance Sector by Storm

Did you ever imagine one day you could walk out of a dealership with a brand new, fully financed car in a matter of moments? Or, that you could interact with a virtual bank manager when withdrawing money from your local ATM? Well, when 5G technology gets widely implemented, such financial processes are going to […]

5 min read

Is Your Bank Ready for the Phygital Future?

Imagine a world where your bank functions more than just a bank. Let’s say you’re heading to the bank to borrow a car loan. You enter the doors only to be greeted by a café. You grab a cup of coffee, maybe even unwind with some group yoga, and finally, you sit down with your […]

6 min read

3 Marketing Strategies for MSME Business Survival Amidst the Second Wave

  Sometimes, it’s easy to overlook the contribution of the smaller parts in an enormous machine like the national economy. That can be accurately said for the small businesses that have shown an incredible strength to carry weights far greater than their own through these uncertain times. In our country, micro, small and medium enterprises […]

5 min read

4 Considerations for Adopting a “Phygital” Auto Dealership Experience

    There was once a time when placing an ad in the newspaper would bring in a steady footfall to car dealerships. But times have changed. The business of selling cars is no longer how it used to be. These days, customers have started more active roles in the car buying process. No longer […]

6 min read

4 Top Benefits of Robo-Advisors for Your Wealth Management Company

Did you ever think that someday you could take financial advice about how and where to invest your hard-earned money from a “robot”, in just a few clicks? Well, the pandemic has intensified the importance of digital transformation systems in wealth management. Technology-driven wealth management startups are increasingly offering clients digitized and long-term financial planning […]

4 min read

3 Steps to Build a Digital-Ready BFSI Brand

“Contactless payments” and “social distancing” are the new buzzwords on everybody’s lips these days. When most business sectors resorted to curtailing ad spends, financial institutions seem to take a different route. Instead, finance brands are going the extra mile to reach out to their audience. Banking is a crucial service, and especially during times of […]

4 min read

How Augmented Reality Delivers a Holistic Retail Experience to Customers

From Fad to Brand Differentiator Augmented Reality (AR) technology is no longer a far-fetched possibility in retail. Once a nice-to-have technology, AR has quickly become a necessity for retailers. In fact, the year 2020 was the beginning of mass consumer uptake of AR technology in retail with the COVID-19 outbreak forcing people to be housebound […]

5 min read

Top 4 Benefits of Virtual Reality in Your Real Estate Marketing Plan

  Imagine visiting every corner of your potential dream home without even leaving your bed. Today, an increasing number of real estate businesses are embracing Virtual Reality (VR) technology to offer a more realistic, engaging and dynamic house-hunting experience for clients. Virtual tours are empowering consumers to explore a property without the risk of exposure […]

6 min read

Retail Stores of the Future: 5 Ways 5G Will Revolutionize Customer Experience

You walk into a grocery store and take out your mobile phone. In the store’s artificial intelligence (AI)-enabled application, you upload your shopping list for the day. Using lightning-fast 5G technology, that list transmits to a nearby mobile edge computing server that maps out the exact locations, stock status and alternatives to your items – […]

8 min read

4 Potential Impacts of 5G-Enabled Classrooms of Tomorrow

  In March 2021, when students of North Lanarkshire in Scotland returned to school, they were in for an enormous surprise. They were treated to a unique 360-degree experience of how it feels to float in outer space, dive deep under the ocean and even climb to the peak of Mount Everest – all thanks […]

5 min read

Extended Reality in Healthcare: Why Medical Marketers Should Be Excited

Imagine a sick and elderly patient in a remote village consulting with a renowned medical specialist without ever leaving their home. Or, a medical student practicing surgical techniques at home in a fully virtual setting, rather than in a medical laboratory. These are just two of the endless scenarios made possible by the rising application […]

5 min read

How Should Insurers Cope with the Rising Demand of the Second Wave?

Initial Impact on Insurance Providers For the first time since the insurance industry was thrown open to private players around 20 years ago, the COVID-19 pandemic caused health insurance to become the most valuable segment for insurers in terms of premiums collected.   The General Insurance Council revealed that during the first half of 2020 […]

5 min read

Real Estate Marketing Strategies for Surviving the Second Wave

If there’s one realization that the early days of the pandemic has cemented in all our minds, it’s the truth behind the famous line from the classic movie The Wizard of Oz: “There’s no place like home”. The COVID-19 pandemic has altered consumer behaviour across all industries, especially real estate. Nationwide lockdowns have caused us […]

5 min read

Out of Gear or On Track? How Auto Brands Should Deal with the Second Wave

The Current Scenario Just as the automotive sector in India was recovering, the second wave of the pandemic arrived, threatening to slam the brakes on all the progress made so far. And even though the sector was undergoing a deep structural slowdown before the pandemic hit, this recent development seems to have pushed back auto […]

5 min read

How Should Retailers Deal with the Second Wave?

The Year Gone By When the first national lockdown was announced in India last year, one of the biggest thoughts on everybody’s mind was how to find essentials like food and household supplies in the face of an impending shortage. The sight of empty shelves in grocery stores was an unsettling reminder of the realities […]

5 min read