LAUNCH CAMPAIGN

How the Ambience Group achieved a 17% increase in brand consideration through women empowerment by collaborating with She Slays Awards.

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Client: Ambience Group

Category: Real Estate

Solution: On-ground event updates content published across HT's print, digital & social media channels.

About Ambience Group

Ambience Group is a prominent player in the real estate industry in India. A part of their corporate portfolio is their engagement in developing and managing top-notch real estate projects across various sectors.

About She Slays Awards

Empowering Women, Inspiring Transformation

She Slays Awards is a platform that celebrates & pays tribute to women from all walks of life. These awards are dedicated to highlighting the incredible journeys of exemplary women, serving as a powerful source of inspiration & empowerment for countless individuals.

Legends at She Slays Awards

The event featured participants and winners from diverse fields, with notable figures such as Usha Uthup - Renowned Singer, Aditi Rao Hydari - Accomplished Actor, Dr. Sonal Mansingh - Distinguished Classical Dancer & MP, Vineeta Singh - Founder of Sugar Cosmetics and more.

In Their Own Words

Witness our work in action

Our Approach

She Slays Awards is a platform that celebrates & pays tribute to women from all walks of life. These awards are dedicated to highlighting the incredible journeys of exemplary women, serving as a powerful source of inspiration & empowerment for countless individuals. Ambience Group teamed up with HT Media’s She Slays Awards to celebrate exemplary women & improve its brand consideration by 17 percentage points.

Campaign Execution

HT Media She Slays Awards sponsor title had integrated logo unit of the Ambience Group, She Slays Awards campaigns ran across Print ads and coverages, Digital ads and coverages and also enjoyed earned media and PR amplification, social media shout-outs

Measuring What Matters

HT Media and Kantar collaborated to assess the impact generated by the synergy between Ambience Group and the She Slays Awards. This assessment involved a comprehensive comparative analysis conducted against Kantar's established benchmarks for the Real Estate industry in India. The analysis encompassed four key brand metrics, allowing us to evaluate the unique influence and outcomes of the Ambience Group's engagement with the She Slays Awards within the context of the Real Estate sector.

Result

  • The campaign has achieved success in enhancing Ambience Group's key brand metrics. Brand consideration for Ambience Group increased by an impressive 17%, reflecting a substantial uplift of 10 percentage points.
  • The campaign generated a significant outreach, amassing a remarkable 36 million impressions. Engaging content led to a substantial viewership, with 2 million video views achieved within the campaign's one-month duration.
  • Comparative analysis against Kantar's India – Overall Norms highlighted the campaign's strong performance across various metrics.
  • The campaign stood out favorably when measured against other campaigns in terms of its impact and outcomes.

Highlights

Industry Insights & Key Takeaways

Effective platforms for brand consideration

Effective platforms for brand consideration

She Slays Awards utilizes dynamic on-ground events to bolster brand consideration and engagement.

Brands that raise social causes can gain extra visibility through earned media

Brands that raise social causes can gain extra visibility through earned media

By championing social causes, She Slays Awards elevates its brand visibility through impactful earned media exposure.

Integrated campaigns yield visible results

Integrated campaigns yield visible results

Through comprehensive integrated campaigns spanning print, digital, and social media, brand achieves measurable results and heightened PR recognition.

Industry Insights & Key Takeaways

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