Targeted Print Campaign
A leading technology company made a significant impact by leveraging the magic of print advertisements in the Hindustan Times, effectively reaching a broad and engaged audience
Category: Electronics/Consumer Durables
Brand: Leading Technology Company
Solution: Strategic Print Media Engagement using Hindustan Times Print Solutions
About The Collaboration
In the competitive landscape of the technology sector, companies constantly seek innovative ways to stand out. This case study explores how a leading technology company leveraged print solutions from Hindustan Times to achieve significant improvements in brand preference and recall. By leveraging the extensive reach and credibility of Hindustan Times, along with strategic ad placement and compelling content, the technology company ensured that its message resonated and left a lasting impression on its target audience. Discover how this partnership drove brand success and elevated the company's market presence.
The Brand Ask
Context
A leading technology company aimed to enhance its brand visibility and preference among tech-savvy consumers. They sought to leverage the trusted and widespread reach of Hindustan Times’ print solutions to achieve their branding goals.
Campaign Goals
The primary goals of the campaign were to boost brand preference, enhance brand recall, and improve brand association with the technology brand through impactful print media engagement.
Results
- The technology brand generated a notable increase in brand preference, increasing the metric by 11 percentage points.
- The campaign helped generate an impressive unaided brand recall of 68%, with 62% associating key brand imagery to the brand.
The strategic use of Hindustan Times’ print publications led to an impressive 11 percentage point increase in brand preference, highlighting the effectiveness of print media in driving brand metrics
The campaign’s impact was evident with a 68% unaided brand recall, demonstrating the power of print media in reinforcing brand memory among the target audience.
62% of the audience associated key brand imagery with the technology brand, underscoring the success of the print campaign in conveying the brand’s core messages and visuals.
