Industry background
In India's dynamic EdTech space, startups and established companies are transforming education with digital solutions. To maximize their impact, they need to effectively reach their target audience within a diverse user base. HT Media leverages HT One Audience, a powerful audience targeting platform. This case study explores how HT One Audience's techniques empower EdTech startups to scale up and connect with the right users.
The Brand Ask
Context
A leading education company that runs multiple courses for students and corporate professionals wanted to run a targeted campaign to increase brand visibility.
Campaign goals
The education company campaign goals included boosting visibility for its course offerings, enhancing audience engagement and enrollment through a strategic mix of branding and lead generation efforts.
Cohorts Identified
The HT One Audience team identified relevant cohorts to laser-sharp targeted campaign. These include specific high-growth cohorts in education, including study abroad aspirants, undergrads, postgrads, and even upskilling corporate professionals
Study Abroad Students
UG & PG Aspirants
Corporate Professionals
Results
- Targeting high-intent audiences, the campaign increased awareness and engagement among individuals actively seeking educational opportunities.
- A precisely targeted branding and WhatsApp messaging campaign captured high-quality leads from relevant demographics.
- The campaign secured approximately 200-250 high-quality leads through strategic product interactions and contextual targeting
Highlights
[Source: HT One Audience Campaign Data]
