TARGETED DIGITAL ADVERTISING CAMPAIGN
How a premium watch brand strategically utilized targeted digital advertising on LiveMint, tapping into its affluent and highly engaged audience for maximum impact.
Category: Luxury / Watches (Consumer Durables
Brand: Premium Watch Brand
Solution: Targeted Digital Advertising via HT One Audience
Industry Background
In the competitive luxury market, premium brands seek to engage affluent consumers who value exclusivity and craftsmanship. Digital platforms like LiveMint offer a unique opportunity to reach these discerning individuals through precise audience targeting. This case study showcases how HT One Audience facilitated a premium watch brand’s effort to effectively connect with high-net-worth individuals, business leaders, and luxury connoisseurs, driving substantial engagement.
The Brand Ask
Context
The premium watch brand aimed to enhance its brand visibility and engagement among a wealthy, discerning audience. It sought to build a deeper connection with consumers who value timeless elegance and exclusivity
Campaign Goals
The primary objective was to increase awareness and affinity for the brand, with a focus on generating higher engagement and visibility among high-value individuals.
Cohorts Identified
HT One-Elite
Luxury Shopper
Automobiles-Cars-Luxury
Credit Score >700
BFSI-Mutual Fund
BFSI-Stocks
Top Performing Audiences
HT One Audience used precise targeting to reach high-net-worth individuals and interest-based cohorts by leveraging advanced data and insights. This allowed the campaign to focus on affluent individuals with relevant interests, such as luxury goods and investments. Continuous optimization throughout the campaign ensured real-time adjustments, improving engagement and maximizing effectiveness. By refining audience segmentation and tailoring creative content, HT One Audience achieved superior results, boosting campaign success.
Campaign Highlights
