About Netflix Case Study
In India's dynamic OTT industry, Netflix stands out as a trailblazer, reshaping how audiences engage with media and entertainment. OTT case study explores how HT Media's print innovations can strategically enhance Netflix India's campaigns, demonstrating the potential for a powerful and award-winning promotional strategy by combining the strengths of print media with the dynamic OTT space. Netflix case study highlights how integrating traditional and digital media can drive impactful results in the ever-evolving entertainment landscape.
The Brand Ask
Context
Context Netflix India offers a wide range of original content, as well as a large library of movies, TV shows, and documentaries. The Netflix case study on Money Heist – one of the most popular shows on Netflix – was particularly notable as it approached the launch of its final season. OTT case study highlights the platform’s strategic approach to content and audience engagement.
What Netflix Wanted
For the last season of its cult series Money Heist, Netflix wanted to gift its fan a souvenir that they could keep and cherish!
Streaming Now: Words of Praise!
Money Heist has become the phenomenon that it is, thanks to the amazing fans across the globe. In order to celebrate our fans in India, we decided to give them a little surprise with their morning newspaper, where instead of them seeing just a print ad, they received a two-page sticker pack! I have to say I have learnt a lot about printing and paper quality, to bring this to life. So proud of this work- massive props to the Wavemaker India team for a stellar idea and execution, Creativeland Asia team for some great design work, and the team at Hindustan Times for helping us execute this and have it distributed to our fans!
Tara Kapur
Series Marketing Lead, Netflix
HT Media's Print Innovations Showreel
Watch our Advertiser Showreel that showcases the finest of our high-impact print innovations. Let's get your brand story out there too! To explore partnerships, get in touch with us.
