HT One Audience

Find the perfect match

Reach & Scale

HT One Audience is HT Media’s First Party Targeting solution that offers unified customer cohorts built from rich customer profiles of 140Mn digital users visiting across 20+ platforms

Relevance & Impact

This, combined with the high reach of HT Media platforms, can help you reach your bullseye target audience with relevant messaging.

Safety & Trust

With the power of HT One Audience, marketers can enhance targeting of their display campaigns with improved ROI in privacy safe and secured environment.

HT One dives deeper into browsing behaviour of users across 20 platforms & 10 genres!

How does the magic happen?

Step 1

HT One Audience deploys a "Follow the audience" approach for a consolidated view of the audiences across the HT Media network compared to single platform targeting.

Step 2

The algorithm uses NLP based GloVe pre-trained models on the basis of key data sources – Behavioural Data, Engagement Data, Keyword Data & Campaign Data drawing from multiple interest based and demographic based signals.

Step 3

This data is encoded to build completely anonymized and privacy safe customer profiles and audience cohorts.

Chosen by the best

Leading organizations choose HT One Audience for their campaigns

Blogs & Case Studies

We write for the intellectually curious, the creatively genius marketing geeks. Read our blogs to know the latest industry trends or deep dive into our case studies to see how our branding partnerships create a real impact.

Evok Case Study

Monaco Tourism Case Study

10 Advertising Quotes That Will Inspire Your Next Campaign

Let’s face it: The past year of remaining (almost) exclusively indoors has taken a heavy toll on all of us, albeit in different ways. But something we can collectively relate to is how helpful an occasional “dose of inspiration” has become to keeping ourselves motivated and getting our creative momentum going. That’s why we’ve curated […]

3 Marketing Strategies for MSME Business Survival Amidst the Second Wave

Sometimes, it’s easy to overlook the contribution of the smaller parts in an enormous machine like the national economy. That can be accurately said for the small businesses that have shown an incredible strength to carry weights far greater than their own through these uncertain times. In our country, micro, small and medium enterprises […]

3 Steps to Build a Digital-Ready BFSI Brand

“Contactless payments” and “social distancing” are the new buzzwords on everybody’s lips these days. When most business sectors resorted to curtailing ad spends, financial institutions seem to take a different route. Instead, finance brands are going the extra mile to reach out to their audience. Banking is a crucial service, and especially during times of […]

Frequently Asked Questions

What is HT One Audience, and how does it benefit advertisers?

HT One Audience is a robust, data-driven platform by HT Media designed to enhance advertising campaigns by utilising real audience insights. By offering precision targeting and demographic data, it helps advertisers reach specific customer segments with accuracy, maximising campaign effectiveness. This approach ensures that advertisers can craft personalised, impactful campaigns that resonate with their target audience, driving higher engagement and conversion rates.

How can HT One Audience support customer acquisition for my business?

HT One Audience assists businesses in acquiring new customers by leveraging its extensive, data-driven insights. By tapping into a vast pool of audience data across varied demographics, HT One Audience helps tailor marketing strategies to reach potential customers effectively. This targeted approach increases the chances of engagement with the right audience, reducing acquisition costs while enhancing conversion rates.

What role does HT One Audience play in customer engagement strategies?

HT One Audience enhances customer engagement through personalised and data-backed marketing solutions. By understanding the audience’s interests, preferences, and behaviours, it enables brands to create more relevant and engaging content. This approach keeps audiences more involved, fostering long-term relationships and loyalty, which are crucial for sustainable growth.

How does HT One Audience help identify the target audience?

With extensive demographic, geographic, and psychographic data, HT One Audience provides insights into specific audience segments. By analysing audience profiles and behaviours, businesses can identify the most relevant groups for their products or services. This ensures that marketing campaigns are directed toward high-potential leads, improving the efficiency of targeting efforts.

Can HT One Audience improve client acquisition efforts for agencies?

Yes, HT One Audience supports agencies in client acquisition by offering comprehensive data insights and audience profiling capabilities. By accurately identifying potential customer segments and preferences, agencies can craft marketing campaigns that resonate with clients’ desired audiences, helping to establish value and credibility with new clients and retain existing ones.

How does HT One Audience use data to enhance customer acquisition?

HT One Audience harnesses data from a broad network of platforms to understand user behaviours and preferences. By leveraging these insights, it enables businesses to refine their marketing strategies, ensuring ads reach audiences who are likely to convert. This targeted approach minimises wasted ad spend, boosting acquisition rates by focusing on the most relevant prospects.

Relevance that drives results

Reach & Scale

Relevance & Impact

Safety & Trust

HT One dives deeper into browsing behaviour of users across 20 platforms & 10 genres!

How does the magic happen?

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