Marketing’s Next
Big Journey
Discover the Blueprint for Crafting
High-Impact Branded Content
The Rise of
Branded Content
The branded content landscape around the globe
is experiencing rapid growth, fueled by a burgeoning
digital ecosystem, increasing consumer trust in
influencers and content creators, and the evolving
media consumption habits of the audience.
While exact figures vary across industries and company
sizes, 38%* of CMOs have invested in 'branded content'
as an entertainment marketing tactic. In India, the size
of the branded content industry is now pegged at a
₹10,000-crore**
(Source: *Dentsu Global CMO Report 2023 | ** Mindshare Report 2024)
At HT Brand Studio, we believe that branded content,
when done right, is an art form. We weave together
technology and strategic thinking with creative
storytelling to craft stories that captivate audiences
and leave a lasting brand impression.
Saurabh Sharma
Head of Marketing
Unlock the Power of Brand Storytelling
Gain Actionable Insights Into
The Strategic Power of Narrative
How can a well-crafted brand story influence
purchase decision, increase brand awareness
and encourage long-term brand loyalty?
Learn this and more with a word from
marketing leaders
The Evolution of Branded Content
What makes storytelling a powerful element
in making human connections from a
marketing perspective?
Learn about the rise of branded content and
the changing landscape of marketing today
From Concept to Connection
How can your brand develop engaging
branded content to reach your marketing goals?
Discover the three Cs and the secret ingredients
that make branded content successful
Measuring Success Beyond Clicks
How do you go beyond vanity metrics and
measure the success of branded content
in impact metrics?
Understand how to measure the ROI of your
campaigns with actionable insights
9 Reasons
Branded Content is the
New King
01
Build Trust and
AuthenticityCreate genuine connections
with audiences through
storytelling02
Increase Brand
AwarenessGenerate wider reach
and visibility for the
brand03
Drive Deeper
EngagementEncourage deeper
interaction & involvement
with the brand04
Bypass
Ad-BlockersReach consumers
directly, bypassing
traditional ad formats05
Measure
ROIinsights into campaign
effectiveness06
Cost-Effective
ReachOften more affordable
than traditional advertising
channels07
Leverage Influencer
PowerPartner with influencers
to amplify brand message08
Adapt to Changing
Consumer BehaviourMeet the demands of
digitally-savvy audiences09
Generate Leads
and ConversionsDirectly influence
purchase decisions
Ready to unlock the power
of branded content?
Download your free white paper today and embark
on the journey of creating brand narratives that
captivate and convert
Frequently Asked Questions
How can branded content enhance brand loyalty?
Branded content fosters brand loyalty by creating engaging, meaningful connections with consumers. By sharing valuable information and aligning with customers’ interests, branded content encourages long-term trust and emotional loyalty. This approach builds relationships that go beyond transactions, nurturing repeat customers and brand advocates.
Why is brand storytelling important in today’s brand strategy?
Brand storytelling captures consumers’ attention by presenting a brand’s values, mission, and personality. Through relatable and authentic stories, brands connect with audiences on an emotional level, making them memorable. Incorporating storytelling into a brand strategy helps humanise the brand, leaving a lasting impression on consumers.
What role does a brand story play in effective brand marketing?
A strong brand story is central to brand marketing as it communicates the brand’s core values and differentiators. It builds credibility, resonates with the target audience, and distinguishes the brand in a crowded market. By consistently weaving the brand story into marketing efforts, brands can create a cohesive identity that draws in and retains customers.
How does HT Media’s whitepaper suggest using brand storytelling to engage audiences?
The whitepaper emphasises that brand storytelling should highlight authenticity and align with audience values. By showcasing real experiences and impactful narratives, brands can better capture interest and emotional investment. These stories not only engage but also build trust, turning casual viewers into loyal customers who feel connected to the brand’s journey.
What branded content strategies can brands adopt to boost engagement?
Effective branded content strategies include creating educational content, using interactive media, and telling compelling brand stories. The whitepaper suggests that brands should focus on content that offers real value, aligns with audience interests, and uses multimedia formats to keep audiences engaged. This approach increases interaction, visibility, and overall brand affinity.