Marketing’s Next
Big Journey
Discover the Blueprint for Crafting
High-Impact Branded Content
Discover the Blueprint for Crafting
High-Impact Branded Content
The branded content landscape around the globe
is experiencing rapid growth, fueled by a burgeoning
digital ecosystem, increasing consumer trust in
influencers and content creators, and the evolving
media consumption habits of the audience.
While exact figures vary across industries and company
sizes, 38%* of CMOs have invested in 'branded content'
as an entertainment marketing tactic. In India, the size
of the branded content industry is now pegged at a
₹10,000-crore**
(Source: *Dentsu Global CMO Report 2023 | ** Mindshare Report 2024)
At HT Brand Studio, we believe that branded content,
when done right, is an art form. We weave together
technology and strategic thinking with creative
storytelling to craft stories that captivate audiences
and leave a lasting brand impression.
How can a well-crafted brand story influence
purchase decision, increase brand awareness
and encourage long-term brand loyalty?
Learn this and more with a word from
marketing leaders
What makes storytelling a powerful element
in making human connections from a
marketing perspective?
Learn about the rise of branded content and
the changing landscape of marketing today
How can your brand develop engaging
branded content to reach your marketing goals?
Discover the three Cs and the secret ingredients
that make branded content successful
How do you go beyond vanity metrics and
measure the success of branded content
in impact metrics?
Understand how to measure the ROI of your
campaigns with actionable insights
Create genuine connections
with audiences through
storytelling
Generate wider reach
and visibility for the
brand
Encourage deeper
interaction & involvement
with the brand
Reach consumers
directly, bypassing
traditional ad formats
insights into campaign
effectiveness
Often more affordable
than traditional advertising
channels
Partner with influencers
to amplify brand message
Meet the demands of
digitally-savvy audiences
Directly influence
purchase decisions
Download your free white paper today and embark
on the journey of creating brand narratives that
captivate and convert
Branded content fosters brand loyalty by creating engaging, meaningful connections with consumers. By sharing valuable information and aligning with customers’ interests, branded content encourages long-term trust and emotional loyalty. This approach builds relationships that go beyond transactions, nurturing repeat customers and brand advocates.
Brand storytelling captures consumers’ attention by presenting a brand’s values, mission, and personality. Through relatable and authentic stories, brands connect with audiences on an emotional level, making them memorable. Incorporating storytelling into a brand strategy helps humanise the brand, leaving a lasting impression on consumers.
A strong brand story is central to brand marketing as it communicates the brand’s core values and differentiators. It builds credibility, resonates with the target audience, and distinguishes the brand in a crowded market. By consistently weaving the brand story into marketing efforts, brands can create a cohesive identity that draws in and retains customers.
The whitepaper emphasises that brand storytelling should highlight authenticity and align with audience values. By showcasing real experiences and impactful narratives, brands can better capture interest and emotional investment. These stories not only engage but also build trust, turning casual viewers into loyal customers who feel connected to the brand’s journey.
Effective branded content strategies include creating educational content, using interactive media, and telling compelling brand stories. The whitepaper suggests that brands should focus on content that offers real value, aligns with audience interests, and uses multimedia formats to keep audiences engaged. This approach increases interaction, visibility, and overall brand affinity.