This report provides an in-depth analysis
of the key factors influencing consumer
behavior during the festive season, across
multiple product categories
Gain valuable insights into a highly
influential consumer cohort
Focused on individuals aged 25-60 years,
representing the most active and engaged
spending demographic
Targeting the AB category, this group includes
Targeting the AB category, this group includes
who have substantial purchasing power
Key drivers of India's festive
shopping spree with strong
purchasing power
Leveraging data from
Hindustan Times, Hindustan,
and Mint readers, the report
provides a comprehensive
understanding of the
affluence
Discover actionable insights
to maximize your brand's
impact during the festive
season
plan to buy a 4-wheeler
this festive season
plan to buy an EV
this festive season
plan to buy smartphones
this festive season
plan to invest in real estate
in the next 6 months
own a credit card
own an OTT app
subscription
discover deals and
discounts from newspapers
own luxury products
are planning to travel
abroad in the next 2 years
on uncovering the complete story of our consumer’s
shopping trends during India’s peak spending season