Unlock Festive
Consumer Trends
A Must-Have Report for
Every Marketer This Season
A Marketer’s Ultimate Guide to
the Indian Shopper this Festive Season
Why This Report Matters to Marketers?
Comprehensive Consumer
Insights:
This report provides an in-depth analysis
of the key factors influencing consumer
behavior during the festive season, across
multiple product categories
-
Automotive
-
Travel
-
Real Estate
-
Luxury Products
-
OTT & Other
Subcriptions -
Deals &
Discounts -
Gadgets,
Appliances
& Smartphones -
Investments
Insurance &
Finance Apps
Target Audience
Relevance:
Gain valuable insights into a highly
influential consumer cohort
AGE GROUPS:
Focused on individuals aged 25-60 years,
representing the most active and engaged
spending demographic
NCCS CLASSIFICATION:
Targeting the AB category, this group includes
who have substantial purchasing power
How These Insights Drive Campaign
Effectiveness?
1 
Powerhouse
Consumer Segments
Key drivers of India's festive
shopping spree with strong
purchasing power
2 
Data-Driven
Insights
Leveraging data from
Hindustan Times, Hindustan,
and Mint readers, the report
provides a comprehensive
understanding of the
affluence
3 
Actionable
Insights
Discover actionable insights
to maximize your brand's
impact during the festive
season
A Glimpse
of the Affluence & Purchase
Intent of Survey Audience
>40%
plan to buy a 4-wheeler
this festive season>35%
plan to buy an EV
this festive season>66%
plan to buy smartphones
this festive season>45%
plan to invest in real estate
in the next 6 months>60%
own a credit card
>75%
own an OTT app
subscription>55%
discover deals and
discounts from newspapers>39%
own luxury products
>63%
are planning to travel
abroad in the next 2 years
Don’t Miss Out
on uncovering the complete story of our consumer’s
shopping trends during India’s peak spending season
Frequently Asked Questions
How does the Festive Report provide insights into consumer buying behaviour?
The Festive Report from HT Media offers a comprehensive view of consumer buying behaviour during the festive season. By analysing purchasing trends across various demographics, the report highlights how consumers make buying decisions during peak shopping periods. This includes insights into factors like product categories, preferred discounts, and top purchases, enabling brands to refine their campaigns and optimise engagement strategies during this critical period.
What consumer insights does the Festive Report offer for marketers?
The Festive Report delivers detailed consumer insights for brands aiming to align with seasonal preferences. By uncovering data on what consumers prioritise during festive shopping whether gadgets, vehicles, or luxury items the report equips marketers with actionable information to meet consumer demands effectively. Insights into spending patterns, demographics, and product choices provide a robust foundation for shaping marketing tactics.
What factors influence consumer behaviour during the festive season, as highlighted in the report?
The Festive Report identifies multiple factors influencing consumer behaviour, such as discounts, brand loyalty, and financial status. It examines how these elements drive festive purchases, allowing brands to leverage this knowledge for impactful marketing. By understanding what motivates buying decisions, companies can adjust their strategies to resonate with consumer preferences.
How does the report analyse trends in consumer behaviour?
The HT Media Festive Report utilises data from diverse sources to track and analyse emerging trends in consumer behaviour. It explores evolving preferences across demographics, such as increased interest in tech gadgets and luxury products. This data-driven analysis allows brands to anticipate market demand and tailor their marketing efforts for greater effectiveness and relevance during the festive period.
Why is understanding consumer buying behaviour essential for marketers?
Understanding consumer buying behaviour helps marketers create targeted, relevant campaigns that speak directly to customer needs. The Festive Report offers key insights into how and why consumers purchase certain products during the festive season, helping brands design promotions that align with audience expectations. This approach not only boosts customer engagement but also improves conversion rates by addressing specific buying motivators.
Is there a cost to download the Festive Report?
The Festive Report by HT Media is free to download, making it accessible for all marketers and businesses interested in understanding consumer behavior during the festive season. This initiative aims to provide valuable insights without any financial barrier, helping companies to align their strategies effectively with consumer preferences during this critical shopping period. You can access the report here.