Unlock Festive
Consumer Trends
A Must-Have Report for
Every Marketer This Season
A Must-Have Report for
Every Marketer This Season
Comprehensive Consumer This report provides an in-depth analysis
of the key factors influencing consumer
behaviour during the festive season,
across multiple product categories
Target Audience Gain valuable insights into a highly influential consumer cohort and understand the factors influencing consumer behaviour during the festive season.
Focused on individuals aged 25-60 years, representing the most active and engaged spending demographic, this report delves into festive consumer behaviour, highlighting key trends and preferences.
Targeting the AB category, this group includes individuals with substantial purchasing power, providing crucial insights for effective festive marketing strategies.
Key drivers of India's festive shopping spree, showcasing strong purchasing power and distinct consumer behaviour patterns.
Leveraging data from
Hindustan Times, Hindustan,
and Mint readers, the report
provides a comprehensive
understanding of the
affluence
Discover actionable insights
to maximize your brand's
impact during the festive
season
plan to buy a 4-wheeler
this festive season
plan to buy an EV
this festive season
plan to buy smartphones
this festive season
plan to invest in real estate
in the next 6 months
own a credit card
own an OTT app
subscription
discover deals and
discounts from newspapers
own luxury products
are planning to travel
abroad in the next 2 years
on uncovering the complete story of our consumer’s
shopping trends during India’s peak spending season