Unlock Festive

Unlock Festive
Consumer Trends

A Must-Have Report for
Every Marketer This Season​


A Marketer’s Ultimate Guide to
the Indian Shopper this Festive Season

Why This Report Matters to Marketers?

Comprehensive Consumer
Insights:

This report provides an in-depth analysis
of the key factors influencing consumer
behavior during the festive season, across
multiple product categories

  • Automotive
    Automotive
  • Travel
    Travel
  • Real Estate
    Real Estate
  • Luxury Products
    Luxury Products
  • OTT & Other Subcriptions
    OTT & Other
    Subcriptions
  • Deals & Discounts
    Deals &
    Discounts
  • Gadgets, Appliances & Smartphones
    Gadgets,
    Appliances
    & Smartphones
  • Investments Insurance & Finance Apps
    Investments
    Insurance &
    Finance Apps
Comprehensive Consumer Insights
Target Audience Relevance

Target Audience
Relevance:

Gain valuable insights into a highly
influential consumer cohort

AGE GROUPS:

Focused on individuals aged 25-60 years,
representing the most active and engaged
spending demographic

NCCS CLASSIFICATION:

Targeting the AB category, this group includes
Targeting the AB category, this group includes
who have substantial purchasing power

How These Insights Drive Campaign
Effectiveness?

1 Powerhouse Consumer Segments

Powerhouse
Consumer Segments

Key drivers of India's festive
shopping spree with strong
purchasing power

2 Data-Driven Insights

Data-Driven
Insights

Leveraging data from
Hindustan Times, Hindustan,
and Mint readers, the report
provides a comprehensive
understanding of the
affluence

3 Actionable Insights

Actionable
Insights

Discover actionable insights
to maximize your brand's
impact during the festive
season

A Glimpse

of the Affluence & Purchase
Intent of Survey Audience

Don’t Miss Out

on uncovering the complete story of our consumer’s
shopping trends during India’s peak spending season