UNLOCKING BRAND WISDOM
Conversations with Marketing Visionaries
Join us as we explore the minds behind India’s most
impactful marketing campaigns and discover the
future of marketing.
Apurva Jani
Marketing Director, Intel
Maneesh Krishnamurthy
Head of Marketing (Eyecare), Titan
Akash Jain
Head of Media, Flipkart
Archana Balaraman
Category Manager, Britannia
FEATURED EPISODE
Archana Balaraman
Category Manager, Britannia
In HT Brand Leadership Series Episode 4, Archana Balaraman, Category Manager for Cookies, Health & Glucose at Britannia Industries, joins Abhishek Mehrotra to reveal how Britannia blends creativity, AI, and data to craft iconic campaigns and innovative products - from coffee-pairing cookies to AI-powered visuals that captivate audiences.
THOUGHT LEADERSHIP
IN ACTION
From crafting omnichannel experiences to driving customer centric
innovation, hear directly from the experts steering brands through the
complexities of modern marketing.
Episode 1
Apurva Jani
Marketing Director, Intel
This episode covers Apurva’s journey across automotive, healthcare & technology sectors, where he emphasizes simplicity in marketing and the human connection behind it.
Episode 2
Maneesh Krishnamurthy
Head of Marketing (Eyecare), Titan
This episode features Maneesh as he reflects on his 14-year long journey with Titan and product innovations in the eyecare segment in detail. He also shares his insights on emerging marketing trends.
Episode 3
Akash Jain
Head of Media, Flipkart
This episode features Akash Jain as he unpacks Flipkart’s Big Billion Days, discussing quick commerce, AI-driven strategies, and the enduring relevance of print media.
Episode 4
Archana Balaraman
Category Manager, Britannia
This episode uncovers insights from Archana Balaraman as she shares how Britannia crafts coffee-pairing cookies, uses AI for magical product innovation, and blends nostalgia with data for iconic campaigns.
WHY THIS SERIES
MATTERS?
1
Stay ahead in a fast-evolving landscapewith essential insights for marketers, brand
builders, & business leaders.
2
Learn how to navigate digitaltransformation & adapt to changing
customer expectations.
3
Discover the power of harnessingdata to enhance marketing strategies.
4
Get exclusive access to strategiesshaping the future of customer
engagement.
KNOWLEDGE BYTES
BY MARKETING LEADERS
I prefer the phrase ‘Harmonised
Retail’ which is coined by
Forbes as more appropriate for
the retail industries because
Omnichannel is not today what
it was put out to be.
Maneesh Krishnamurthy
Head of Marketing (Eyecare),
Titan
Marketing is not about B2C or B2B, it’s more of B2H, we market to human beings at the end of the day.
Apurva Jani
Marketing Director, Intel
Think Disruptive, Think Unique, Think Scale
Akash Jain
Head of Media, Flipkart
Develop a love for the brand that you work on. It keeps you invested in the job and helps you think of new and interesting ways to engage consumers.
Archana Balaraman
Category Manager, Britannia
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